The Amazon story is one we all know well: It’s killing retail, basically. (At least that’s the claim.) But beauty is one industry that Amazon has not been able to decimate, presumably because people still like to go to brick-and-mortar stores for a hands-on experience. Sephora’s and Ulta’s tremendous growth are proof of this. Racked
Amazon still has big issues (hello, counterfeits), but it’s slowly closing the gap.