Premium Beauty Brands Embrace Chinese E-tailers

Premium Beauty Brands Embrace Chinese E-tailers High-end beauty brands owned by top international conglomerates like LVMH and Estée Lauder are flocking to China’s top e-commerce marketplaces, according to a new report by digital intelligence firm L2 Inc. LVMH Estee Lauder

Think Tank: Premium Beauty Brands Embrace Chinese E-tailers

L2’s report ranked Estée Lauder “as the most digitally competent brand in China for the second year in a row.”
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