Practice Clean Beauty

Practice Clean Beauty

Enter the clean beauty movement. “Clean beauty” means putting an emphasis on natural ingredients while avoiding silicones, synthetic fragrances and other chemicals. Estimates put the natural beauty product demand increasing at a rate higher than that of more mass-market products. Retailers like Target are responding by being more transparent with ingredient lists and banning products with chemicals like formaldehyde. Still, don’t let a label fool you. #naturalbeauty http://ow.ly/wfvJ30jaB6r