CVS Launches "Beauty in Real Life" Campaign With Unretouched Images

CVS Launches "Beauty in Real Life" Campaign With Unretouched Images "They don't need to be photoshopped. There is just so much more depth and substance. It makes women just feel better, says " Norman de Greve, senior vice president and chief marketing officer for CVS Health.

CVS Just Launched a Completely Unretouched Beauty Campaign

The retailer says not a single image was Photoshopped.
allure.com