Per Allure, there are makeup artists, and then there's Charlotte Tilbury. A true definition of the word "mogul," Tilbury has done pretty much everything there is to do in this industry — she's worked with top celebrities from Kate Moss to Kylie Minogue, created campaigns for almost every major fashion house, and been awarded an MBE by freaking Queen Elizabeth for services to the beauty and cosmetics industry. Finally, after much clamoring, Tilbury launched her own brand in 2013. It's taken five years, but as of next month, you're about to see a whole lot more of the Charlotte Tilbury line. The UK-born brand will launch on Sephora.com on September 13 and be on shelves in 40 Sephora locations across the United States and Canada on September 14.
Tilbury first launched the brand at Selfridge's — in fact, it was the biggest launch Selfridges had ever seen — and opened her flagship store in London in 2015. Since then, she's expanded to UK retailers like Harvey Nichols and Harrods. But in the U.S. (until now!) the brand was only sold at Bergdorf Goodman, Bloomingdales, and Nordstrom. A partnership with Sephora means the brand will be more accessible even to those of us who don't frequent department stores, and, more importantly, to those of us with VIB points.